Beschreibung Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition. How maverick companies have passed up the growth treadmill — and focused on greatness instead.It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Small Giants: Companies That Choose to Be Great Instead of ~ The book profiles companies that choose to remain "small giants." The companies vary widely, from 1 person shops to hundreds of employees but all share what the author refers to as "mojo." The overarching theme is that that these companies have a deep sense of intimacy, and their founders feel deeply connected to employees and local community. The flip slide is that they must remain .
Small Giants: Companies That Choose to Be Great Instead of ~ Top-Bücher Top-Hörbücher Oprah's Book Club Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition. Bo Burlingham. 24,99 € Anhören 24,99 € Anhören Beschreibung des Verlags. How maverick companies have passed up the growth treadmill - and focused on greatness instead. It's an axiom of business that great companies grow their revenues and profits year .
Small Giants: Companies That Choose to Be Great Instead of ~ A great book about 14 companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons. All of these companies are wildly successful in a variety of ways for a variety of reasons.
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