Beschreibung American Icon: Alan Mulally and the Fight to Save Ford Motor Company. The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
American Icon: Alan Mulally and the Fight to Save Ford ~ “Bryce G. Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America’s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!”
Download American Icon: Alan Mulally and the Fight to Save ~ Download or stream American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman. Get 50% off this audiobook at the AudiobooksNow online audio book store and download or stream it right to your computer, smartphone or tablet.
American Icon: Alan Mulally and the Fight to Save Ford ~ Our CEO gets the credit for my discovery of American Icon: Alan Mulally and the Fight to Save Ford Motor Company, by Bryce G. Hoffman. He mentioned that he was reading it and that he recommended it to all of us. Hoffman spent 22 years as a newspaper reporter, covering, among other industries, the automobile industry in Detroit. He does more .
American Icon Alan Mulally And The Fight To Save Ford ~ Read PDF American Icon Alan Mulally And The Fight To Save Ford Motor Company American Icon Alan Mulally And “Bryce G. Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America’s best auto industry reporters, has
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Nine Things I Learned from Alan Mulally ~ I chronicle those events in my new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company. During the year I spent researching and writing this book, I spent many hours sitting across the table from Mulally in his corner office on the twelfth floor of Ford’s world headquarters. I learned a lot about how to change cultures .
How Ford's CEO Helped Restore The 'American Icon' : NPR ~ In his new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, Hoffman explores how Mulally helped Ford avoid the fate of its fellow automakers.
American Icon: Alan Mulally and the Fight to Save Ford ~ In early 2010, when it was clear the company had pulled off one of the most amazing turnarounds in history, the Detroit News’ Bryce G. Hoffman sought out and was granted unprecedented access to Ford’s senior leaders, internal documents and company archives; the result is AMERICAN ICON: Alan Mulally and the Fight to Save Ford Motor Company (Crown Business; March 13, 2012), the definitive .
American Icon: Alan Mulally and the Fight to Save Ford ~ American Icon: Alan Mulally and the Fight to Save Ford Motor Company / Hoffman, Bryce G. / ISBN: 9780307886064 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
American Icon: Alan Mulally and the Fight to Save Ford ~ Buy American Icon: Alan Mulally and the Fight to Save Ford Motor Company Unabridged by Hoffman, Bryce G., Larkin, Pete (ISBN: 9781452638133) from 's Book Store. Everyday low prices and free delivery on eligible orders.
American Icon: Alan Mulally and the Fight to Save Ford ~ --Lee Iacocca "Bryce G. Hoffman's American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America's best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!"
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American Icon: Alan Mulally and the Fight to Save Ford ~ American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman(2013-02-05) / Bryce G. Hoffman / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Alan Mulally - Wikipedia ~ Alan Roger Mulally (born August 4, 1945) is an American aerospace engineer and manufacturing executive. He is the former President and Chief Executive Officer of the Ford Motor Company.He retired from Ford Motor Company on July 1, 2014. Ford had been struggling during the late-2000s recession, returned to profitability under Mulally, and was the only American major car manufacturer to avoid a .