Beschreibung The Four: The Hidden DNA of Amazon, Apple, Facebook and Google. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
The Four: Die geheime DNA von , Apple, Facebook und ~ The Four: Die geheime DNA von , Apple, Facebook und Google / Scott Galloway / ISBN: 9783864704871 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
The Four: The Hidden DNA of , Apple, Facebook and ~ , Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all thatâs been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Review of âThe Four: The Hidden DNA of , Apple ~ Review of âThe Four: The Hidden DNA of , Apple, Facebook, and Googleâ by Scott Galloway. Nikhil Garg. Jul 1, 2018 · 3 min read. A book that discusses and takes on the tech companies .
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Ebooks herunterladen The Four: The Hidden DNA of ~ In his highly provocative first book, he pulls back the curtain on exactly how , Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth about these "Four Horsemen": - None of these four are first movers technologically; they've either copied, stolen, or .
The Four: The Hidden DNA of , Apple, Facebook and ~ âThe Four: The Hidden DNAâ written by Scott Galloway (professor of marketing at the New York University Stern School of Business and founder of L2 Inc.) in 2017 is a non-fictional book which de-mistifies the stories of , Apple, Google & Facebook. If it makes sense: the book is written like a podcast as e.g. in the chapter about Google, Scott talks 90% of the time about the New York times. But this is actually the reason what makes the books so âfactfulâ, up-to-date & relevant .
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The Four: The Hidden DNA of , Apple, Facebook, and ~ NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER , Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Scott Galloway - The Four: The Hidden DNA of , Apple, Facebook, and Google ~ Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students and is the author of the Digital IQ .
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