Beschreibung LeBron, Inc.: The Making of a Billion-Dollar Athlete. From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
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LeBron, Inc.: The Making of a Billion-Dollar Athlete ~ Lebron Inc. is an amazing read which delves into the nuances and myriad of components which go into the making of a billion dollar athlete. It provides a deep insight into subjects such as team building, equity and endorsement deals, philanthropic ventures, political influence and intellectual property.
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LeBron Inc. - the building of a billion-dollar athlete ~ Together with Maverick Carter, a childhood chum and the de facto CEO of LeBron Inc., James is trying to create a new financial model for the 21st-century athlete.
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