Beschreibung The Insanity of Advertising: Memoirs of a Mad Man. Mad Men’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O’Neill. His client list reads like a who’s who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.
The Insanity of Advertising: Memoirs of a Mad Man: ~ The Insanity of Advertising is the account of one man’s approach and life in the business – and a fascinating life it was. It reveals a lot about Fred himself and his brusque and often blunt style. It is not a style that many can make work, but was certainly effective in most cases for Fred. And it helps make the book even more interesting. I recommend it.
The Insanity of Advertising: Memoirs of a Mad Man ~ In The Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world.While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn’t spare the mad men who worked .
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