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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Beschreibung Car Guys vs. Bean Counters: The Battle for the Soul of American Business. “One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trouble, here is your guide.”—John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top-quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM’s customers. Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.

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Car guys vs. bean counters : the battle for the soul of ~ Car guys vs. bean counters : the battle for the soul of American business Item Preview remove-circle Share or Embed This Item. EMBED. EMBED (for wordpress hosted blogs and archive item <description> tags) Want more? Advanced embedding details, examples, and help! No_Favorite. share. flag. Flag this item for. Graphic Violence ; Graphic Sexual Content ; texts. Car guys vs. bean counters .

Car Guys vs. Bean Counters: The Battle for the Soul of ~ Car-making, in essence, is a simple, if difficult business which requires the instinct of product experts - "car guys" - to be successful. The drive to manage away the idiosyncrasies of these very individuals in the name of consistency and process misses the stark fact that often times it is precisely that idiosyncrasy that generates the spark of excellence in the first place.

Car Guys vs. Bean Counters: The Battle for the Soul of ~ Car Guys vs. Bean Counters: The Battle for the Soul of American Business - Kindle edition by Lutz, Robert A. . Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

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Robert Lutz, General Motors, Car Guys vs. Bean Counters ~ Car Guys vs. Bean Counters: the Battle for the Soul of American Business on the NY Times extended best-seller list since publication; 3rd best-selling list since publication in June; No. 5 in the WSJ list and being translated into most major languages! When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car .

Car Guys Vs Bean Counters: The Battle for the Soul of ~ Car Guys Vs Bean Counters: The Battle for the Soul of American Business. Posted by: Wife. Mom. Daughter. on: July 4, 2011. In: Book Reviews; Leave a Comment; Book Review. When first asked to review Bob Lutz’s autobiographical new book I almost turned it down. I am not a “car person.” However, my gut said “read it,” and am I ever glad I did. Written in an engaging, forthright manner .

Car Guys vs Bean Counters by Bob Lutz - FT Business book ~ Best business books. All the books listed for the Financial Times and McKinsey Business Book of the Year Award . Search for a book title or author. Category. Car Guys vs Bean Counters. Bob Lutz. longlist 2011. Mixed into Lutz’s flow of blarney and half-baked pontificating is one of the most acute books about management and how companies work in practice that I have read in a long time. If .

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