Beschreibung Just Do It: The Nike Spirit in the Corporate World. The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders believed they were furthering the company's mission: to improve the performance of serious athletes. Not everyone could be a Nike guy. It required a certain attitude. For example: Michael Jordan refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about becoming a porn star. In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons. He also documented Nike's increasingly influential role in the management of its high-priced talent, taking us inside lucrative endorsement deals involving Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz. Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a 19-year-old Korean gluing shoes in a factory, to an advertising wunderkind in Oregon creating the legendary "Bo Knows" campaign, to the fanatical Nike kids who rush into stores the day new shoes hit the street. Along the way, Katz describes the creation and design of Nike shoes, revealing technology worthy of a James Bond movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting younger athletes, and recklessly stirring consumer fever in urban America. He also discusses the corporate spirit and strategies that have made Nike one of the great business stories of the late 20th century. Just Do It is about the business of sports and the sport of business. It is also the story of a culture in which the sight of an athlete in flight can still evoke awe.
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Just Do It: The Nike Spirit in the Corporate World - CORE ~ Abstract. Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world.
Just do it : the Nike spirit in the corporate world (Book ~ Get this from a library! Just do it : the Nike spirit in the corporate world. [Donald R Katz] -- Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and .
: Customer reviews: Just Do It: The Nike Spirit ~ Me, non-Nike, and this young kid insisted he would only wear Air Jordan. The salesman said they didn't have any in that style in his small foot size, the smallest size 2-3 sizes too big. The salesman said it would be harmful to his feet to wear them, but the kid was incensed to have them on. And mom gave in. Stunned, I was. Then to hear about what kids would do to have these shoes.
Just Do It Campaign - explained by Blinkist ~ The âJust Do Itâ campaign was so powerful that people began to contact Nike with personal stories about how they âjust did it,â whether it was quitting a dead-end job or taking up a healthier lifestyle. The rest, as they say, is history.
The Nike Story? Just Tell It! - Fast Company ~ Nikeâs corporate storytelling does not end with its employees. âEkins,â for example, are responsible for telling the Nike story to salespeople at the Athleteâs Foot, Foot Locker, and other .
Nike. Just Do It. Nike GB ~ Inspiring the world's athletes, Nike delivers innovative products, experiences and services.
Nike. Just Do It. Nike ~ Nike delivers innovative products, experiences and services to inspire athletes.
How Nike Became The Most Powerful Brand In Sports - YouTube ~ Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales gro.
Marketing Case Study: Nike's Global Marketing Strategies ~ From its beginnings with the now world-recognized slogan, 'Just do it,' Nike has succeeded in marketing across borders through the use of emotional advertising and branding. Rather than selling a .
Read Nike's Mission Statement and find information about ~ Around the world, Nike employees give their time, talent and money to more than 800 organizations that make communities stronger and get kids active. Read More Team. A Team That's Bold, Diverse And Inclusive. A Love Of Sport Unites Us. At Nike, we believe that diversity fosters creativity and accelerates innovation. No matter where we come from, a love of sport unites us. It teaches us to be .
Life @ Nike ~ To us, innovation is about elevating human potential. We obsess the needs of the worldâs best athletes, using their insights to create products that are beautiful and useful. To make big leaps, we take big risks. Incremental change wonât get us to where we want to go fast enough. So we pursue moonshots â like developing the first self-lacing shoe, running the first two-hour marathon and .
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Corporate Social Responsibility and Sustainability: The ~ Corporate social responsibility (âCSRâ) for short and also called corporate conscience, citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its
8 Great Examples of Corporate Videos - Bold Content Video ~ In just 60 seconds, you know everything you need to know about Spotify Running. . (such as free lunch) and the overall enthusiasm and team spirit of the company. A corporate recruiting video is a great tool to attract new, like-minded people to your company. Shopify. This corporate video is a fantastic example of how to show that your company is flying-high and innovative. It shows team .
Writing Successful Slogans & Jingles: 11 Perfect Examples ~ Nike: âJust do it.â The power of the best slogan of the last 30 years comes from not just its longevity, but its overall impact, not just on the fitness and footwear industries, but in .
Nike Tech Pack Fall 2018 - Nike News ~ Nike Sportswearâs latest Tech Pack collection spins body-informed and environmental data into focused and functional forms. The collection uses knit and woven materials as well as base, mid- and .
NIKE Font - NIKE Font Generator ~ Nike is a sportswear and equipment company based in USA. It is now the worldâs largest supplier of athletic shoes and apparel as well as other sports equipment. The brand name âNikeâ is said to be taken from GreekïŒ meaning the Greek goddess of Victory. The Nike logo, also known as the âSwooshâ, was designed by a graphic student Carolyn Davidson in 1971. The font used for the .
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