Beschreibung Tim Cook: The Genius Who Took Apple to the Next Level (English Edition). The first biography of Apple's CEO, Tim Cook 'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street JournalIn 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com.
Tim Cook: The Genius Who Took Apple to the Next Level by ~ Tim Cook by Leander Kahney is lesd about Tim Cook and more about Apple in the 8 years since he took the reins from Jobs in 2011. True, you could argue (As Kahney does implicitly) that decisions and changes made at Apple in this time are from Cook so are part of his story, but it tells you little about the man. The biography presents as an insight into the man, nay, the genius, that took Apple .
Tim Cook by Leander Kahney: 9780525537601 ~ About Tim Cook. Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn’t merely Apple’s iconic founder and CEO; he was the living embodiment of a global megabrand .
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